Today I got my copy of the book titled "the new age of innovation" by Prahalad and Krishnan. I was quite excited to read the first chapter. Authors talk about how legacy business models have changed, battle-fields for competitive differentiation have been altered by technology, globalization, Web 2.0 etc.
Using the N(user experience)=1(unique) and R(resources)=G(global) model, authors argue that companies need to use global resources and co-create (with users) value for personalized user experience to survive in this new age of innovation. IT leaders and strategists can find this concept very compelling and even base their future IT frameworks (architectures) to support growth and innovation on this model. I am looking forward to read the chapter on "IT matters".
I will post my analysis and insights after I finish reading the book...so stay tuned.
1 month ago
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